Old Navy

Creative solution:
Storyline scripted, directed, and produced a fun and informative 10 minute DVD to be shown to all Old Navy store retail associates. The video featured punchy music and effects to keep the video in tune with the energetic and youthful Old Navy brand, as well as a tongue-in-cheek Fashion Correspondent interviewing Old Navy designers about their inspirations and process behind the current products for the season. Fellow retail associates also provided tips on great customer service.