Old
Navy
Creative
solution:
Storyline scripted, directed, and produced a fun and
informative 10 minute DVD to be shown to all Old Navy
store retail associates. The video featured punchy
music and effects to keep the video in tune with the
energetic and youthful Old Navy brand, as well as a
tongue-in-cheek Fashion Correspondent interviewing
Old Navy designers about their inspirations and process
behind the current products for the season. Fellow
retail associates also provided tips on great customer
service.
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